The work begins with the person.

I created Shared State because style, as it is usually taught, begins in the wrong place. It begins with imitation — with a trend, a reference, a wish to look like someone else. That approach can produce a good photograph, but it rarely produces a person who feels at home in their own clothes.

So I built the process the other way around. First the person: presence, proportion, lifestyle, the direction that feels natural and true from the inside and the expression they want. Only then clothing.

Over time this became a method of its own, with its own language and its own written deliverable. It is the reason I give every process the attention and time it needs, ask a great many questions, and put the analysis in writing rather than leaving it in a conversation.

I work in Hungarian and in English, in person in Debrecen and online with clients elsewhere. Women and men both. Personal presence is not tied to gender.